Like every (realworld) shop owner, you should know what you sell and who your customers are.
Ask your self some simple questions:
- Who are my users?
- How much can I sell to them?
- What problem will I solve for my users?
- Why will they buy in my shop and not in any other shop?
Write down the answers and later come back and check if your estimates are right.
Check whether your shop is like the shop you want.
Check if you sell the products that your audience needs.
Yes this sounds trivial … but it is not. This is an ongoing task.
Times change, and we have to change with them