For the impatient reader

The best book about web analytics that I have read. Buy this book. Period.


About the Author

Avinash Kaushik is one of the most popular authors of web analytics books today. His 1st book “Web Analytics: An Hour A Day” was a bestseller and this new book Web Analytics 2.0 will be a bestseller too.

He is the Digital Marketing Evangelist for Google, the Co-Founder and Chief Education Officer for Market Motive(Online marketing education, on demand, high quality, fresh, every day!) and on the Board of Advisors for. . .

University of California Irvine (Web Intelligence Certificate program, go education!) University of Toronto (Social CRM program, Rotman Center for CRM Excellence)

Avinash Kaushik was the board of directors of the Web Analytics Association and on the advisory board of iPerceptions, Coradiant and ClickEquations.

100% of the proceeds from both books are donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya.



Avinash Kaushik teaches everything you must know to become an effective and influential web analyst. He starts his book by laying a brief but solid foundation and goes on by showing more details about web analytical metrics and tools.

One should expect this kind of content from a book on web analytics. But Avinash Kaushik reveals much more than just information about metrics, what the numbers mean and how you make use of them. In this book Avinash Kaushik delivers! And he delivers much more than I expected.

He writes about the things that you can expect form the web analytics tools and about their limitations.

What I like best is the part where he talks about the accuracy that you can expect from the measurements and why we can and must live with imperfection. (My users ask for advice on this topic almost every day)

Later Avinash Kaushik focuses on actionable insights and on making these insights a plan. He teaches how to present your web analytical insights and get support from your peers and your boss.

There is so much useful information in this book that I could go on and on and on … So I better stop here describing the contents as there are already more than enough reviews available that offer abstracts of each chapter of this book.

I simply recommend you read this book yourself. It will offer high value to you.



Read and recommend to everyone you know!

Handing out this book to my customers might safe them a lot of time. This is a “Must buy” for every aspiring and seasoned web analyst out there.

I consider myself an experienced professional in this field and I am glad I read this remarkable book. Avinash Kaushik finally wrote down what I always thought should be written down. Handing out this book to my directs makes my life much easier and makes them learn their new job much faster.

Even if you couldn’t care less about web analytics – buying this book will make many people’s life better, as 100% of the proceeds from Avinash’s books are donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya.



I do not get any kind of commission on the sales of this book. I recommend this book because I am truly convinced that this book is good.



Title: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Publisher: Sybex 2009

Language: English

ISBN-10: 0470529393

ISBN-13: 978-0470529393




(Image: lupo /

Book review: Avinash Kaushik – Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

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