DAA releases info graphic on web analysts’ salaries across the U.S.

The Digital Analytics Association (DAA) releases an infographic on 2012-04-05 at 9am ET that shows the saleries of analytics professionals in the U.S. The starting salary for an analyst is at $60,800. The data for this infographic was drawn from actual job placements and was provided by IQWorkforce and was analyzed by the DAA’s research committee, led by Brian Thopsey.

According to the research, Atlanta, GA is the best city for digital analysts to live and work in when comparing both salary and the cost of living. San Francisco, CA has the highest salaries on average, but the cost of living knocks it out of the top five best cities for digital analysts.
compensation for analysts across the US
Download the infographic in PDF Format DAA_us_compensation_infographic
(Image and PDF by DAA, Gorm Larson & Zornig)


What does ‘a page’ mean for a web analyst?

The DAA (Digital Analytics Association) changed their definition of a page some years ago to adapt the definition to the current situation.

The page that a user recognizes is no longer connected to the technical call of an  html file from a web server.

E.g. in a Magento shop the entire purchase process is carried out on a single HTML page with several dynamic layers. Those layers open and close as need for the purchase.

The users really have the impression that they are served several pages not a single one. Hence the DAA (Digital Analytics Association) changed the definition of a page to something that can be adopted to the ‘look’ and ‘feel’ of a page: “An analyst definable unit of content.”

This definition has many advantages over the older one. One for example is that you can count the view of a PDF file as a page view, Ajax requests or even flash elements that just seem like a page to the user.


(Picture: gsagri04, http://openclipart.org)