The DAA (Digital Analytics Association) changed their definition of a page some years ago to adapt the definition to the current situation.

The page that a user recognizes is no longer connected to the technical call of an  html file from a web server.

E.g. in a Magento shop the entire purchase process is carried out on a single HTML page with several dynamic layers. Those layers open and close as need for the purchase.

The users really have the impression that they are served several pages not a single one. Hence the DAA (Digital Analytics Association) changed the definition of a page to something that can be adopted to the ‘look’ and ‘feel’ of a page: “An analyst definable unit of content.”

This definition has many advantages over the older one. One for example is that you can count the view of a PDF file as a page view, Ajax requests or even flash elements that just seem like a page to the user.


(Picture: gsagri04,



What does ‘a page’ mean for a web analyst?

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