Business of Business is People: Herb Kelleher

Talk by Herb Kelleher, the former CEO of Southwestern Aitlines. “The business of business is people”.

He is answering the following questions:

  • How do you create a people focused culture
  • Why is culture important
  • Intangibles are a hard to copy by your competitors


Herb Kelleher is right but I just heard someone say “The business of business is making money”. That’s wrong – making money is the result of all economic effort. Not a reason why – nor a way how to do the things we do. If you want the result, your business is people.

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